With around 1.8 million searches every month in the US, the facial cleansing category is definitely catching formulators' attention. Oily skin is among the top trending concern across all facial cleansing-related searches, with an average coming close to 100K searches every month. Therefore it is not surprising that tried-and-true solutions that can help address symptoms associated with oily complexion, like salicylic acid or benzoyl peroxide, are the most sought after ingredients. But brands will need to go the extra-mile to really shine among the plethora of products offered. Don't be afraid to experiment with different formats! Balm and solid formulations are driving the biggest increase in searches for the facial cleansing category, with 37.5% growth in searches. Additional benefits are also an efficient way to appeal to consumers looking for more performance, and less steps in their routine. Foaming, hydrating and renewing are the most searched claims, hinting at customers looking for more versatile and multi-functional products.

Your guide to formulating better face cleansers starts here:


1-Use an oily-skin friendly emollient

DW Jojoba Golden is a skin-mimetic liquid wax extracted by Vantage™ from the seeds grown at our own farms, in the USA and Argentina. This unique full integration allows Vantage™ to offer complete traceability for all jojoba oil grades and their derivatives. Clinical studies have also demonstrated the remarkable properties of jojoba oil to help users with oily skin. When used at 10% in an emulsion, DW Jojoba Golden reduced sebum production by 25% and visibly reduced the size of pores.
Learn more about DW Jojoba Golden


2-Create delightful foaming, even on oily skin

Looking for this creamy foam? Metaupon™ surfactants are high-performance foam enhancers that create a rich and dense foam for mild rinse-off formulations. Sodium Methyl Cocoyl Taurate has been favored by formulators for cleansing applications because the foaming performance is not decreased by the presence of oil, unlike many other sulfate-free surfactants. In addition to the foam enhancement benefits, Metaupon™ surfactants provide a great skin feel, contributing to the overall improved sensorial experience.
Learn more about Metaupon™ KMT 30 MB


3-Promote deep detox of the pores

Curoxyl™ 42 (patented USP Benzoyl Peroxide Gel) has become the benchmark for BPO in anti-acne formulas. Benzoyl Peroxide (BPO) is a tried-and-true acne-monographed approved technology. Acne is caused in part by the C.acnes bacteria, which cannot live in the oxygen-rich environment provided by the use of Benzoyl Peroxide. Curoxyl™ 42 is a patented, aqueous-based, micronized Benzoyl Peroxide dispersion in the form of a gel. It is an effective replacement for traditional forms of BPO and is clinically proven to reduce acne lesions and dark spots. Moreover, Curoxyl™ 42 comes as a liquid, risk-free solution for manufacturers who are not equipped to handle solid peroxide powders.
Learn more about Curoxyl™ 42


4-Unleash BHA's trusted efficacy fully

Patented Curcylic™ 40 is a keratolytic agent that works by gently and safely exfoliating dead skin cells which speeds up the natural process of skin turnover. When the rate of exfoliation increases, the skin is clearer, smoother, brighter and dead cells are less likely to build up in the follicle to form blackheads and pimples. Salicylic acid has been shown by scientific studies to improve skin thickness, barrier functions, and even collagen production. In addition, it is well documented that salicylic acid has anti-inflammatory properties, making it an ideal solution to relieving inflammation caused by face masks. The salicylic acid in Curcylic™ 40 is pre-dispersed, allowing formulators to quickly introduce salicylic acid in their formulations at room temperature, without using ethanol or other solvents. It also allows the formulation of clear gels.
Learn more about Curcylic™ 40


5-Get this intense hydration

Don't settle for basic hyaluronic acid! Hylasome™ EG-10 is a chemically crosslinked hyaluronic acid derived from a non-animal source, designed to harness the strong hydrating potential of traditional hyaluronic acid into a unique non-equilibrium gel form that already contains tightly bound water domains. When applied to the skin, these domains will slowly release water and contribute to an intense hydration. This ultra-high molecular weight cross polymer overall demonstrates 5 times the water binding capacity of traditional hyaluronic acid.
Learn more about Hylasome™ EG-10

6-We got you: water-free balm, ready to go!

Looking for innovative and delightful textures? Here is a lightweight cleansing balm that you massage into your face for easy removal of makeup and leaves skin clean, soft, and smooth. The combination of skin-mimetic squalane and naturally-derived emollients creates a nourishing, water-free balm.
Download the formula now

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