Recognizing the preferences and challenges of each generation from Gen Alpha to Boomers, the concept entitled “Vantage, Your Life Choice” illustrates how personal care accompanies consumers through their life journey to fulfill their needs and aspirations. The 17 new formulations include skin care, hair care, color cosmetics and multifunctional prototypes and are positioned to address the diverse skin care and beauty needs of each generation. They incorporate Vantage solutions that support trends for conscious consumerism and responsible sourcing as well as enable more sustainable formulation development and energy consumption.

Vantage will also introduce two innovations aimed at enhancing formulation performance:

CURAZELIC^® 44 is a novel form of solubilized azelaic acid to help improve performance in face cleansers and clear formulations.

METAUPON^® EZ AMIBIO, the latest sulfate-free, liquid surfactant system has been developed for its versatility and compatibility with a broad range of rinse-off systems.

About Vantage Personal Care  

Vantage Personal Care is a supplier of personal care and beauty formulations and ingredients built on a responsible platform of naturally derived chemistry. As an agile provider of forward-looking solutions, Vantage Personal Care provides formulation troubleshooting, new product development, alternative sourcing solutions and fast development of new product concepts in sensorial textures, skin health & delivery systems and natural oils for skin, hair and sun care and color cosmetics.  Vantage Personal Care is a business unit of Vantage Specialty Chemicals. Learn more at: www.personalcare.vantagegrp.com.

™ or ®Trademark of Vantage Specialty Chemicals, Inc. ("Vantage") or a subsidiary of Vantage.